Other than its bank balance or revenues, some critical intangible assets are invaluable to a company. These fall under the purview of the Intellectual Property of the firm. Over the years, the top firms and inventors have undergone fierce battles to protect their Intellectual Property at all costs.
Trademarks and Patents as Intellectual property
A trademark is a right that is given for a number, letter, word, phrase, sound, smell, shape, logo, picture and packaging that differentiates a company from the others. An enrolled trademark is legitimately enforceable and gives a company individual right to use monetarily, permit or sell it for the products and services that it has enlisted under its name.
On the other hand, a patent is a set of selective rights granted by a sovereign state to an inventor for a limited timeframe in return for extensive development for public development of an invention. An invention is an answer for a particular technological issue and can be cashed by its inventor, therefore, it makes sense for companies to hire a legal team to ensure protecting a patent.
The company’s name encapsulates a vast portion of its brand worth. A trademark is, therefore, the single largest source of intangible value that a company owns. Again, a patent gives an inventor full commercial control of his product. He can use it to realize his financial objectives and also for the betterment of the general people. So, it is understandable when companies and inventors try to protect their intellectual property.
Top Trademarks and Patents of the World
Let’s take a look at some of the world’s most famous names and the brand worth attached to them.
These days, the name “Google” has become synonymous with the term “search”. According to Brand Finance, Google is by far the most valuable brand in the world, worth an estimated $44 billion (27% of the firm’s overall value). The total market capitalization value of Google is $164 billion. As the undisputed leading search engine, Google has surpassed Blackberry and Apple thanks to its mobile operating framework Android.
Microsoft is another big name when it comes to trademark and patents. The trademark value of Microsoft is $42.8 billion. It has a market capitalization value of $204 billion. The leading software company on the planet, Microsoft has been differentiating its product lines to incorporate computer game consoles, consumer electronics and various online services for its customers.
Employing over 2 million employees operating in 9000 stores worldwide, Walmart has a trademark value of $36.2 billion. Its market capitalization is $184 billion.
IBM owns more patents than any technology firm in the world. It has a trademark value of $36.2 billion and market capitalization value of $199 billion. IBM is always acquiring software manufacturers in its repertoire to diversify its hardware-based portfolio.
Vodafone is a major presence in the field of trademarks and patents. It is one of the largest telecom firms in the world, operating in 20 countries and serving 340 million customers. It comes with a trademark value of $30.7 billion and a market capitalization of $138 billion.
Apart from these, Bank of America ($30.6 billion), General Electric ($30.5 billion), Apple ($29.5 billion), Wells Fargo ($28.9 billion), and AT&T ($28.9 billion) have some of the most valuable trademarks and patents in the world.
It’s becoming more and more relevant for the companies to fend off copyright infringements and violation of the trademark of their intellectual property. This trend does not seem to be stopping anytime soon.